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9.shopper:loeersgmostlymerdizecataloguesas服务当地消费者的采购周刊之类的报纸,内容以商品介绍和广告为主
10.synization:aethingtooccurorrecuratthesametimeorinunison同时性,同步AlvinTofflerbelievessynizationisonebasicipleoftheSedWaveindustrialcivilization.
&ionsf
1.Asthesayiureisworthamillioistheesecatchphrase“h”
.Towhatdegreedoyoubelieveimagesinfluenceourviewoftheworldandourabilitytomakesomese?
&horpredictsthatanewinfo-sphereisemergingaloeraph21).Whatteologieshavetributedtothepresenteraofexplosionofvisualinformation—images?
3.Asageihtupihirdledgeormemorydoyouhavegthetralized,standardizedandsyioheSedWave?Youtalktoyourparentsorteachersaboutit.
4.Surroundedbyaudio-visualinformation,howwouldyouassessyourownabilityandutilizingpidimages?
5.Whatarethe21stturydigitalterpartsofthemini-neersandminimagazines?
6.Ifourmindandbehavinififluehemedia,andtheSedWaveofstandardizedimagerypumpedoutbythemassmediacreatedaso-called“mass-mind”
,thede-massifiediacouldbeexpeassifyourmindsaswell.Doyouthinkourmindandthoughtsarede-massified,mentizedbyewiththede-massifiedmedia?
&heoverflowofinformatiohirdWavesatisfyma,ordoesitmakemanation?Whyorwhynot?
8.Therehasalreadybeenabook,publishedin1993,titledTheFourthWave:Busihe21stturybyHermanBryantMaynardaens,whichforedadvocatestheriseofaformofeitury.Whatwouldyouexpectthefourthwavetobe?
After-readingAssig
OralWork
1.Tofflerpredictsthatvideoteakeitpossibleforaobeeaproducerofhisery”
,whiseveryindividualcreatehisorherownmedia,usingsmartphonesandlaptnewsandexgopinions.Findoutmoreabouttheterm“selfmedia”
aytoyoura3-miion.
2.Visualliteracy(theabilitytotiate,andmakemeaningfrominformatioedinimages读图能力,视觉素养)aerabinatiohateoae,aemessagesiyofmediamodes,genres,andformats媒体识读能力,媒体素养)aresideredbasiclifeskillsihirderatewithyourpartner(s)andpreparea5-miioerms,fothedevelopmeies.
&ralizationandde-massifihappennotonlyinthesphereofmediaandinformatiohetreralizatioorssuufacture,business,sale,edreporttoyourclasswhatyouhavefoundwiththesupportofexamplesandfigures.
4.Havethereeverbeenanypiagesthathaveprofoundlyinfluencedyouroftheworld?Showthepiagestoyourdtellthemhowtheyhavebroughtmeaningtoyourlife.
WrittenWork
1.gthede-massifiofreaders,audieners,ductaseriesofihyourfamilymemberstofindouttheirvariedneedsformediatprovidedbyneers,magazines,radio,TV,oproviders,etwriteashys.
2.Workwithyourpartner(s)aeamini-neerazineofyourown.Yourneerazineshouldhaveitscleartargetreaders,andyoushouldcreatetimely,localizedtthatcaterstotheneedsofyourreaders.Makesurethatyourneerazisownwarehouseofimages.
&eyourohor:Ametaphorisanimaginativewaysomethiifyingitasbeingthesameassomeuhing,soastohighlightsomeparticularsimilaritiesbetweehordirectlyequatesthetwoitemsaapplywordsofparisonsuchaslikeoras.Iaphorusesbe,bee,oroftoihesimilarities,orsimplyomitsthetenor(本体)leavesthereadertofigureoutthesimilaritiesbetweehevehicle(喻体).Forexample,
...themassmediathemselvesbecameagiantlraph5)
Alltheworldisastage,andallthemenandwomenaremerelyplayers.(Shakespeare)
ashrapnelofimages(Paragraph1)
theseaofinformatiraph3)
Ideas,beliefs,andattitudesskyrotoess...(Paragraph8)
...theThirdWavethundersin...(Paragraph9)
...thepicturetubebegantraph15)
...highlyspecializedcartridgesg...(Paragraph18)
Studythesemetaphorsahesimilaritieswiththehelpofthetext.Thenfollowtheseexamplesaaphorsonyourowaphorswithyourpartner(s)aheohinkmostcreativeaive.
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